For OBGYN practices

12 months of high-anxiety care, owned.

Neela is the AI care companion built for the OBGYN journey. From first prenatal through postpartum, your patients and their partners get answers grounded in your protocols. Your practice gets fewer calls, prepared visits, and a documented trail of communication.

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The OBGYN reality

She has 40 weeks. You have 15 minutes.

Pregnancy is the longest, most anxious continuous care journey in medicine. And your patients are filling the gaps with ChatGPT.

62%

of OBGYNs have faced a malpractice claim, the highest rate of any specialty.

96%

patient satisfaction with Northwell's AI pregnancy chatbot (1,632 patients).

55%

of malpractice claims tied to communication failure, not clinical error.

1 in 5

patients hide their AI use from their doctor.

Sources: American Medical Association, Northwell Health, CRICO Strategies, Zocdoc 2026 AI-Informed Patient Report.

The OBGYN workflow

A care companion for every trimester.

Same workflow. Same protocols. Reinforced at every stage.

First trimester

Without Neela

The patient leaves the visit with a folder, a website link, and a number to call if something feels wrong. At week 7 she has spotting at 11 p.m. She googles. ChatGPT tells her it's probably fine. She does not sleep. She calls Monday morning, on hold for 20 minutes, then books an unnecessary urgent visit.

With Neela

The same patient opens Neela, asks the question, and gets your protocol back in plain language. The bleeding is light, the answer reassures her, and the criteria for when to actually call are spelled out. If the criteria are met, Neela tells her to call the on-call line. Your phones stay clear for the calls that matter.

Second trimester

Without Neela

Anatomy scan is in three weeks. The patient forgets the prep instructions. The partner has questions about genetic testing and has nowhere to ask them. Glucose test reminders live in a portal nobody opens. Half the patients arrive unprepared.

With Neela

Neela surfaces the anatomy scan prep five days out, in the patient's voice, with the practice's specific instructions. The partner gets the same prep, same FAQ, same context. Glucose test reminders fire on schedule. Patients arrive ready. Visits move faster because the first five minutes are not catch-up.

Third trimester

Without Neela

Kick counts, birth plan, hospital bag, preeclampsia warning signs, what to do at 3 a.m. when contractions start. Anxiety peaks. The patient calls the office for every question. The partner asks ChatGPT because nobody told him he could ask the practice.

With Neela

Neela walks the patient and partner through every third-trimester milestone on the practice's schedule. Warning signs are clear and matched to your escalation protocol. Birth plan is documented in the vault. When labor starts at 3 a.m., the patient knows exactly when to head in, because you told her, and Neela reminded her.

Postpartum and the fourth trimester

Without Neela

Six-week visit, then silence. Postpartum depression, sleep deprivation, and pelvic pain go unaddressed. The patient does not come back until the next pregnancy, or worse, the next practice.

With Neela

Continued check-ins through the full fourth trimester. PPD screening surfaced to your team when scores warrant attention. Lactation guidance grounded in your stance. Newborn care questions answered. The pregnancy patient becomes the well-woman patient becomes the next-pregnancy patient. Continuity compounds.

The product

One companion. Six capabilities. The whole pregnancy arc.

Same product as Neela for any specialty. Tuned for the OBGYN journey, your protocols, and your patient education materials.

Inside the practiceWhat you configure and control

Knowledge base

The source every answer pulls from.

Your prenatal protocols, your guidance, and your patient education materials, in one place. It's what grounds the Welcome Agent and AI Chat, so nothing your patients hear sounds like Dr. Google.

Welcome Agent

New OB patients book themselves.

A branded chatbot on your website that answers insurance, scheduling, and 'do you take new patients' questions, 24/7.

Patient-facingWhat your patients reach for between visits

AI Chat

Your prenatal protocols, on call.

Patients and partners get answers grounded in your guidance. Not ChatGPT. Not Dr. Google. Your protocols, 24/7.

Visit summary

The patient remembers. The partner reads it.

A plain-language recap after every prenatal visit, written so a worried family member can follow along. Prenatal vitamins, glucose test, Tdap, and kick counts surface when they're due, and every ultrasound, lab result, and birth plan stays organized by visit.

Family coordination

The family unit moves together.

Partners and caregivers see the same guidance, the same task list, and the same visit summaries.

Feedback loopWhat every interaction teaches you back

Patient insights

Hear what your patients never say out loud.

Track the questions and worries your pregnant patients and their partners raise between prenatal visits. The patterns feed your reporting, so you see what your panel needs before it becomes a 2am phone call.

Extend through the Neela app. Patients carry Neela across their whole pregnancy and their whole family. As a subscriber, you decide how they interact with you, and your knowledge base guides them inside the app, with or without you in the room.

The outcomes

What an OBGYN practice gets back.

The published research is consistent. Structured digital communication changes the numbers.

Fewer post-visit calls

Your front office gets its day back.

Studies show 57 to 78% fewer patient-initiated calls when practices deliver structured digital communication.

Better-prepared visits

The first five minutes advance care.

When patients review a Neela summary before their next prenatal, you spend less time unwinding what ChatGPT said.

Documented communication trail

Malpractice defense gets stronger with every visit.

Every reminder, every answer, every summary is timestamped and stored.

A practice that retains patients for life

Continuity compounds.

The pregnancy patient becomes the well-woman patient becomes the perimenopause patient.

Sources: Vanderbilt University, Acta Orthopaedica 2024 RCT, Northwell Health pregnancy chatbot pilot.

The family layer

The partner is a patient too.

Half the anxiety. None of the support. Until now.

Modern pregnancy is rarely a solo journey. The partner is in the waiting room, in the delivery room, and in the postpartum exhaustion. But traditionally, the partner has gotten nothing from the practice. No portal access. No visit summaries. No newsletters. So the partner does what everyone else does. They ask ChatGPT.

Neela changes that. With one invitation, the partner sees the same visit summary, the same task list, and the same guidance the patient sees. They arrive at the anatomy scan knowing what to ask. They show up at delivery knowing the birth plan. They notice postpartum depression because they have the screening tool too.

Expectant couple reviewing pregnancy guidance on a phone.

FAQ

No. Neela never gives a medical diagnosis. It reinforces what you've already told the patient, in plain language, grounded in your protocols. For any clinical question that warrants your judgment, Neela directs the patient to call your office or the appropriate emergency channel.

Neela is configured per practice. For high-risk patients, your protocols tell Neela when to recommend the MFM referral, how to explain it, and what the patient and family should expect. The escalation path is yours, not ours.

No. Neela lives alongside your portal. Most practices keep MyChart, Athena, or whatever they use for records and lab access. Neela is the conversational layer that handles the questions a portal was never designed to answer.

Three options. Co-branded ('Neela for Cedar Park OBGYN'), practice-branded with 'powered by Neela' attribution, or fully practice-branded with no Neela mark. Most OBGYN practices choose co-branded because Neela is becoming a quality signal.

Neela continues. The pregnancy patient becomes the well-woman patient. Annual exam reminders, birth control questions, perimenopause check-ins, the next pregnancy if and when it happens. Continuity is the whole point.

Most OBGYN practices are live in two to three weeks. Week one is protocol configuration and branding. Week two is staff orientation. Week three is patient rollout, usually starting with new prenatal patients and expanding from there.

Own the 40 weeks. And every year after.

See Neela configured for an OBGYN practice in 20 minutes.

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